With Texas Leading the Way, These Five Longhorn Athletes Are Profiting from NIL Partnerships

In recent years, Name, Image, and Likeness (NIL) rights have drastically changed the landscape of college athletics. Once prohibited from making money off their names and likenesses, college athletes are now in a new era, where they can sign endorsement deals, make money through social media, and partner with brands to profit from their fame. The University of Texas (UT), one of the most prestigious athletic programs in the country, has quickly positioned itself as a leader in the NIL space, thanks to its large fanbase, strong media presence, and forward-thinking approach to student-athlete compensation.

Here’s a closer look at five Texas Longhorn athletes who are making the most of their NIL opportunities, and how these partnerships are changing the way college athletics work.

1. Bijan Robinson – Football (Running Back)

Overview: Bijan Robinson is perhaps the most well-known Texas athlete in recent years, and he’s been a trailblazer in the NIL space. A star running back for the Texas Longhorns, Robinson’s name has become synonymous with excellence both on the field and off. With his combination of talent, charisma, and media presence, Robinson is one of the most marketable college athletes in the country.

NIL Impact: Before NIL rights were granted, Robinson was already a household name, and when the NIL rules came into effect in 2021, he wasted no time in leveraging his fame for profit. According to reports, Robinson has secured several lucrative endorsement deals, including partnerships with national brands like Nike, Lamborghini, and Subway. His social media presence, particularly on platforms like Instagram, has also allowed him to secure deals with smaller brands and local businesses, further expanding his earning potential.

Specific Deals: Bijan Robinson’s partnership with Lamborghini has been one of the most talked-about NIL deals for a college athlete. The luxury car brand chose Robinson as a brand ambassador due to his marketability and status as a rising star in college football. This deal is significant not only because of the brand’s prestige but also because it marks one of the first instances of a major automotive company partnering with a college athlete.

Additionally, Robinson has been involved in various philanthropic efforts through his NIL deals, using his platform to raise awareness for causes such as youth mentorship and community development. This shows the broader impact that NIL partnerships can have beyond financial gain, as athletes like Robinson are able to make a difference in their communities.

2. Sarkisian’s Texas Football Program – Head Coach Steve Sarkisian

Overview: While not an athlete, Texas Longhorns football coach Steve Sarkisian is a key figure in the success of the Longhorns’ NIL efforts. Sarkisian and his coaching staff have made it a priority to build relationships with athletes and brands, ensuring that Texas football players are in the best possible position to capitalize on NIL opportunities.

NIL Impact: Sarkisian’s vision of NIL success goes beyond simply advising players on how to sign deals with brands; it’s about creating a culture of entrepreneurial thinking. Under his leadership, Texas football players are encouraged to take ownership of their own brand and explore avenues that allow them to profit from their individual personalities and skillsets. The coaching staff is also in regular communication with NIL collectives and sponsors, ensuring that Texas athletes are getting fair compensation for their talent.

Collaborations: One example of how Sarkisian has facilitated NIL opportunities for his players is through partnerships with local businesses and alumni. Longhorns’ athletes, especially those in high-profile positions like football and basketball, have found themselves signing endorsement deals with brands that are closely associated with Texas pride. These collaborations further solidify the program’s reputation as one of the most NIL-friendly environments in the country.

Sarkisian’s leadership in the NIL space has not only benefitted his athletes but also helped elevate Texas’ overall reputation in the NIL arena.

3. Rori Harmon – Women’s Basketball (Guard)

Overview: Rori Harmon, a standout guard for the Texas women’s basketball team, has also taken advantage of NIL opportunities. Known for her incredible court vision and leadership skills, Harmon’s talents extend far beyond basketball. With a vibrant personality and a strong social media presence, Harmon has become a favorite for brands looking to tap into the women’s sports market.

NIL Impact: Harmon’s NIL success is a testament to how women’s sports are benefiting from the new rules. Historically, female athletes have faced challenges when it comes to endorsement deals and sponsorships, but with the advent of NIL, things have begun to change. Harmon’s endorsement deals span a variety of industries, from sports apparel to health and beauty brands.

Her deals with athletic wear companies like Adidas, as well as her partnership with local Texas businesses, have made her one of the most sought-after female college athletes in the NIL space. Additionally, Harmon has used her platform to advocate for gender equality in sports, often sharing her story on social media to inspire other young athletes to pursue their dreams.

Specific Deals: Harmon’s deal with Adidas has helped bring more visibility to women’s basketball, especially at the collegiate level. Through this partnership, she has appeared in social media campaigns and has received a stipend to wear the brand’s gear, which is a significant step forward for women’s sports endorsements. Moreover, Harmon has shared her experiences of balancing academics, athletics, and business, inspiring the next generation of athletes to think of themselves as entrepreneurs.

4. Jade Gortarez – Softball (Pitcher)

Overview: Jade Gortarez is another Texas athlete who has thrived in the NIL era. As a pitcher for the Texas Longhorns softball team, Gortarez’s journey to NIL success has been a unique one. Despite playing in a sport that historically hasn’t attracted the same attention as football or basketball, Gortarez has managed to build a loyal following through her on-field performances and relatable personality.

NIL Impact: As one of the stars of Texas softball, Gortarez has benefited from NIL partnerships that align with her love for fitness, health, and community. Through her social media platforms, Gortarez has partnered with brands in the wellness and fitness industries, including brands that promote healthy eating, athletic wear, and mental health initiatives. Her focus on wellness and mental health advocacy has made her a role model for young athletes.

Gortarez’s story also highlights the broader impact of NIL on women’s sports, as it proves that athletes in sports like softball can also secure profitable endorsements. By sharing her personal journey of overcoming challenges and succeeding in a competitive sport, Gortarez has become an important figure both on and off the field.

Specific Deals: One of Gortarez’s more high-profile NIL partnerships is with a major athletic brand that specializes in performance equipment and apparel. This partnership allows her to represent a brand that shares her values and promotes a healthy, active lifestyle. In addition to her product endorsements, Gortarez has also worked with local businesses to promote Texas pride, making her an essential part of the state’s NIL ecosystem.

5. Malu and Marie – Track and Field (Sprinter and Pole Vaulter)

Overview: Malu and Marie, twins who compete for Texas in track and field, have each found success in the NIL space thanks to their individual talents as sprinters and pole vaulters. While they may not have the same national profile as some of the other athletes on this list, the sisters have capitalized on their unique bond and athletic skills to create a strong personal brand.

NIL Impact: The twins’ approach to NIL is centered on their connection to each other and their shared passion for sports. The two have been able to secure several small but significant endorsement deals, mostly within the sports and lifestyle industries. Their story resonates with fans of track and field and beyond, especially because they embody the power of teamwork and perseverance.

Their marketability has been bolstered by their focus on empowering women in sports, and they’ve used their platform to inspire other athletes to stay focused and chase their goals, no matter the challenges. The twins’ growing social media following also opens doors to sponsorships and opportunities outside of traditional athletic endorsements.

Specific Deals: Malu and Marie have worked with a range of smaller brands, from boutique fitness equipment companies to activewear lines. Their deals are a great example of how even athletes in less prominent sports can benefit from NIL opportunities. By focusing on building a brand that emphasizes perseverance, empowerment, and athleticism, the twins have managed to attract attention from brands looking to tap into the growing female athlete market.

The Future of NIL in Texas and College Sports

As NIL continues to evolve, the University of Texas is poised to maintain its leadership position in this new era of college athletics. The Longhorns’ commitment to supporting their student-athletes and fostering an environment that encourages entrepreneurship has set the stage for even more success in the coming years.

While the athletes highlighted in this article are currently at the forefront of NIL success, they are part of a larger movement. With the potential for even greater opportunities and financial gain on the horizon, the University of Texas has positioned itself as a model for other programs looking to adapt to this changing landscape.

The future of NIL at Texas—and across college athletics—appears bright, and it’s clear that athletes, brands, and universities will continue to find new and innovative ways to navigate this exciting new world.