BIRMINGHAM CITY manager Chris Davies has been active in the transfer market with six players completing a move to St Andrew’s ahead of the new Championship campaign.

Rob McElhenney and Ryan Reynolds react as Wrexham announce another high-profile sponsorship deal

Wrexham continue to attract high-profile sponsorship with Ancestry now joining the journey under Rob McElhenney and Ryan Reynolds.

Wrexham became an overnight sensation when Rob McElhenney and Ryan Reynolds completed their 2021 takeover.

The Hollywood duo sparked worldwide interest and that has only grown off the back of ‘Welcome to Wrexham’.

The documentary series has been a roaring success, with Wrexham using the platform to drive huge commercial income.

McElhenney and Reynolds have brought the likes of TikTok, United Airlines, Meta Quest, STōK Cold Brew, HP and Ally Financial on board during their time at Wrexham.

Sponsors of that profile were a mere dream for Wrexham five years ago, but they have now become a regular occurrence.

• READ MORE: Who is Rob McElhenney? Profile, movies, TV shows, wife and more

Rob McElhenney and Ryan Reynolds react to latest Wrexham sponsorship deal

Another high-profile sponsor is now on board, with Ancestry signing a deal to become Wrexham’s Official Family History Partner.

Wrexham have confirmed that Ancestry will feature on the front of the new training wear, which will be shown off during the pre-season trip to Australia and New Zealand.

McElhenney and Reynolds have offered their reaction to the deal, joking that the deal would be worth it just for finding out the histories of people named Davies, Williams and Jones in the Wrexham area.

“Ancestry is an amazing brand and if they can help us make sense of all the Davies, Williamses and Joneses in Wrexham, the partnership will be worth it for that alone!” said McElhenney and Reynolds in a joint statement.

Wrexham CEO Michael Williamson also offered comments, suggesting that Ancestry is a perfect fit for the history of Wrexham.

“We’re delighted to welcome Ancestry as our new Official Club Partner now featuring on the front of the Club’s new training wear,” said Williamson.

“As our Club anthem declares, ‘History Only Tells A Story’ and we can think of no brand which understands that better – helping to tell the stories and unlock the heritage of millions of people across the world. History and storytelling are woven into our DNA at Wrexham AFC, and we look forward to working with Ancestry to help strengthen the historical connections of not just our Football Club but of our supporters too,” he added.

• READ MORE: Who is Ryan Reynolds? Profile, Films, TV Shows, Wife and Children

Ancestry on Wrexham sponsorship

Ancestry’s deal with Wrexham will not only cover training kits, but also travel wear as McElhenney and Reynolds bring another big partner on board.

We can’t imagine many other clubs have Official Family History Partners, but nothing should surprise you at Wrexham these days!

Attica Jaques, the Senior Vice President and General Manager of US Marketing for Ancestry, offered her thoughts, highlighting the ‘resilience’ and ‘pride’ at Wrexham.

Jaques added that fans will be encouraged to explore the history of the club as well as their own families.

“At Ancestry, we believe that every story – like every family – has a powerful origin. That’s why we’re proud to partner with Wrexham AFC, which exemplifies resilience, pride, and the generations that shape us. Both Ancestry and Wrexham are rooted in authentic storytelling—honouring history, preserving legacy, and spotlighting the people and communities that carry it forward. This partnership invites fans not only to discover the remarkable heritage of the Wrexham club, but also to explore their own family stories,” she added.

Wrexham take on Melbourne Victory on Friday, with the new Ancestry pre-match gear set to be displayed ahead of the first friendly of pre-season.