Dan Campbell Says Hiring Staff Most Vital Part of Job: So What’s to Like About the New Coaches?

When a coach is hired to lead a National Football League (NFL) team, the most immediate and apparent focus often falls on the head coach’s tactics, schemes, and game-day decisions. However, what many overlook, yet is arguably the most critical aspect of an NFL coach’s job, is building a successful staff. As Dan Campbell, head coach of the Detroit Lions, has pointed out, the hiring of assistant coaches and support staff is the most vital part of his role.

Campbell, now in his third year with the Lions, has had the opportunity to shape his coaching staff according to his vision, values, and the team’s needs. And it’s clear that he’s taken a very deliberate approach to filling out his staff, focusing on individuals who will bring complementary skills and a shared mindset to the organization. With a coaching staff that balances experience, innovation, and leadership, Campbell is setting the foundation for long-term success.

In this article, we’ll take a look at why Campbell believes staffing is such a crucial part of his job, and we’ll explore the most noteworthy additions to his staff. We’ll break down their qualifications, the qualities they bring to the table, and how they align with Campbell’s vision for building a championship-caliber team.

Dan Campbell’s Philosophy on Hiring Staff

When Campbell was hired by the Lions in 2021, there was an immediate recognition of the need for culture change. The team had been stuck in mediocrity for years, and many felt that the franchise’s failures were rooted not only in player performance but also in a lack of cohesion and strong leadership at the coaching level. Campbell, a former NFL tight end, took a different approach to his role as head coach, emphasizing leadership and culture-building as his top priorities.

Dan Campbell made it clear from day one that he wasn’t going to be a “one-man-show” and that the success of the team would be deeply tied to the collective expertise of his coaching staff. While he is known for his high-energy, emotional approach, he also understands that a head coach can’t do it all alone. A coach’s vision and leadership need to be supported by knowledgeable, reliable, and complementary assistants. Each coach plays a crucial role in player development, in-game adjustments, and fostering the kind of competitive, team-first atmosphere Campbell is looking to create.

“I believe that hiring the right staff is the most important part of my job,” Campbell said in a recent interview. “You can’t win with just one or two guys. A great staff multiplies your effectiveness as a head coach, and they give you a chance to bring out the best in every player.”

Campbell’s dedication to filling his staff with the right people is evident in the caliber of coaches he’s assembled. Let’s take a deeper look at the key members of Campbell’s coaching staff and what makes them the perfect fit for the Lions.

1. Ben Johnson – Offensive Coordinator

Arguably one of the biggest success stories of Campbell’s staff hires, Ben Johnson, has rapidly become one of the brightest young minds in the NFL. Hired in 2021 as the Lions’ tight ends coach, Johnson’s swift rise to offensive coordinator is a testament to his football acumen and ability to adapt. Johnson’s transition from tight ends coach to offensive coordinator came after impressive work in maximizing the production of the Lions’ offense, even in the midst of tough seasons.

Ben Johnson’s offensive philosophy is centered around maximizing his players’ individual strengths while also creating a balanced, explosive scheme. Under Johnson, the Lions’ offense has become far more dynamic, and his ability to adjust to the strengths of quarterback Jared Goff and the team’s offensive line has been vital in their improvement. Johnson’s creative play-calling, along with his attention to detail and adaptability, helped the Lions significantly improve their offensive output in 2022, and he’s expected to continue to evolve the unit in 2023.

But beyond his Xs and Os, Johnson is a natural teacher and leader. He understands that his role is not just about drawing up plays, but also about connecting with his players and building a system where they can thrive. That relationship-building with players has been a critical component of Johnson’s success, and Campbell appreciates Johnson’s ability to inspire and elevate the players on the roster.

What to Like About Ben Johnson: His innovative approach to offense, ability to get the best out of Goff, and his commitment to player development make Johnson an invaluable asset for Campbell. Johnson’s ascent to offensive coordinator is a direct reflection of the trust Campbell has in him, and their close working relationship continues to shape the future of the Lions’ offense.

2. Aaron Glenn – Defensive Coordinator

When Aaron Glenn was hired as the Lions’ defensive coordinator in 2021, Campbell made an intentional move to bring in someone with a deep understanding of defensive fundamentals and a passion for player development. A former NFL cornerback with over 14 years of playing experience, Glenn brings a wealth of knowledge to the table, particularly in the secondary. Glenn’s playing days in the NFL, paired with his coaching experience, allow him to relate to his players in a way that few coaches can.

Since his arrival in Detroit, Glenn has been integral in developing the Lions’ young defensive talent. While the defense has had its ups and downs, Glenn has built a unit that has steadily improved each year, especially in developing younger players like Aidan Hutchinson, Jeff Okudah, and others. Glenn’s coaching philosophy revolves around creating a disciplined, aggressive defense that doesn’t take shortcuts. His ability to coach cornerbacks has been particularly beneficial for the Lions, and his secondary has taken significant strides in the right direction.

Under Glenn, the defense has made strides in both the pass rush and pass coverage. The addition of a more aggressive blitzing scheme, combined with improved coverage concepts, has allowed the Lions to be more competitive defensively. What’s more, Glenn has emphasized mental toughness, positioning, and team-oriented play, focusing on building a defense that complements the offense’s strengths.

What to Like About Aaron Glenn: Glenn’s deep understanding of defensive football, especially in coaching defensive backs, gives the Lions a strong presence on that side of the ball. His leadership and mentorship have helped elevate the Lions’ defense to become a more cohesive, aggressive unit. Campbell’s trust in Glenn speaks volumes about the culture and philosophy that has been established on both sides of the ball.

3. Duce Staley – Assistant Head Coach / Running Backs Coach

Duce Staley, a former NFL running back and long-time assistant coach, brings not only a wealth of experience but also an undeniable level of energy and passion to the Detroit Lions’ staff. Serving as both assistant head coach and running backs coach, Staley is integral to the team’s success. His leadership style is rooted in hard work, discipline, and dedication, all qualities that align with Campbell’s vision for the Lions.

Staley is best known for his ability to develop running backs and his knack for maximizing the talents of his players. Under his guidance, players like D’Andre Swift have shown significant improvement, and Staley’s coaching has been credited with helping make the Lions’ rushing attack one of the more consistent in the league. What sets Staley apart is his unyielding commitment to bringing out the best in his players, instilling confidence and providing them with the tools to excel both on and off the field.

Moreover, Staley’s experience as a player has proven invaluable in connecting with the current generation of athletes. His approach to coaching is not just about technique—it’s about developing players into professionals who understand the mental and physical demands of the game.

What to Like About Duce Staley: Staley’s energy and leadership have been contagious within the Lions’ locker room. His expertise in developing running backs, along with his role as assistant head coach, makes him a key figure in Campbell’s staff. Staley has created a culture of accountability and work ethic that fits perfectly with Campbell’s overarching vision for the team.

4. Aubrey Pleasant – Secondary Coach

Aubrey Pleasant, who rejoined the Lions in 2021 after a successful stint with the Los Angeles Rams, has quickly earned a reputation for his ability to develop talented defensive backs. As the team’s secondary coach, Pleasant works closely with the cornerbacks and safeties, helping them refine their skills and technique. Under his guidance, players like Jeff Okudah have shown significant improvement, and the Lions’ secondary has developed a tougher, more disciplined edge.

Pleasant’s coaching style emphasizes technical proficiency and mental discipline. He challenges his players to stay focused, work on their fundamentals, and execute at a high level. His relationship with players is grounded in respect, trust, and a shared commitment to getting better every day.

What to Like About Aubrey Pleasant: Pleasant’s ability to coach and develop defensive backs is an asset the Lions have greatly benefitted from. His experience, technical knowledge, and commitment to building a mentally tough secondary have paid off, and under his watch, the Lions’ defensive backfield continues to improve.

 Building a Strong Coaching Foundation

Dan Campbell’s emphasis on hiring the right staff has paid off in multiple ways. With key coaching figures like Ben Johnson, Aaron Glenn, Duce Staley, and Aubrey Pleasant, the Lions are building a team that not only plays hard but plays smart, with a clear identity and culture instilled from the top down. The staff that Campbell has assembled reflects a commitment to player development, a focus on accountability, and a drive to create a winning environment.

For Campbell, the belief that building a strong coaching staff is the most vital part of his job is not just a philosophical viewpoint—it’s a strategy that’s already paying dividends. As the Lions continue to grow as a team, the contributions of Campbell’s coaching staff will be key to their success. From player development to game-planning, these coaches are helping to lay the groundwork for a bright future in Detroit.

With such a strong foundation in place, it’s clear that the Detroit Lions are not just a team to watch—they’re a team on the rise. And with Campbell leading the charge, the best is yet to come.