Why the Warriors may be the NRL’s most valuable team
Even before Warriors players and staff agreed to leave their families behind and relocate to Tamworth to ensure the viability of the restructured NRL season, the New Zealand club was already considered one of the most valuable in the competition.
The sacrifices made by the Warriors have enabled the NRL to fulfil contractual commitments with broadcasters that provide the bulk of the revenue used to fund each of the 16 clubs in the Telstra Premiership.
However, the Warriors have always made a significant contribution to the game in ways that most other clubs aren’t able to because of their location in New Zealand.
While the Broncos are arguably the biggest club in the NRL, being the only team in Brisbane can’t be directly attributed to extra broadcast revenue, additional playing numbers or the growth of international rugby league.
As the focal point of the game in New Zealand, the Warriors can claim to have played a significant role in:
From a financial and development point of view, it can be argued that the Warriors contribute more than any other club and there is huge potential for growth if they can achieve the sustained on-field success that has eluded them in their first 25 years.
Television audiences for premiership matches in New Zealand sparked the bid for the Warriors to join the Australian competition in 1995 but without the involvement of a Kiwi team it is extrem
ely unlikely SKY NZ would pay as much.
In addition, SKY sponsored the Warriors NRLW team last season and is the naming rights sponsor of the club’s Future Warriors junior development program.
The broadcast deal has been reported to be worth about $16 million per year but fierce competition created by the entry of live streaming service Spark Sport could drive up the value in the next broadcast rights deal.
Spark had the rights to last year’s Rugby World Cup and has a long-term deal with New Zealand Cricket, as well as English Premier League.
SKY retained the rights to All Blacks matches and other rugby union fixtures after striking a unique deal with the NZRU last October in which the code received a five per-cent stake in the broadcaster
According to a new book on Kiwi legend Olsen Filipaina by Patrick Skene, entitled ‘The Big O’, there were just four Polynesian or Maori players in the premiership when he joined Balmain in 1980.
By 1993, the year the Warriors were given the green light to join the premiership, there were 26 New Zealanders playing across the competition.
The establishment of the Warriors has seen the number of New Zealand-born players in the NRL rise to 114 players or 23 per cent of all talent in the Telstra Premiership.
In addition, there are other players who were born in Samoa, Tonga, the Cook Islands or Fiji and grew up in New Zealand, such as Warriors captain Roger Tuivasa-Sheck.
While not all Kiwis playing in the NRL came through the Warriors system, interest in league in New Zealand has increased dramatically since the club was founded and it can be considered the No.2 sport behind rugby union.
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