De’Aaron Fox Reveals Why He chose Curry Brand

Because he’s one of the most exciting young players in the NBA, De’Aaron Fox had many choices when he was deciding which shoe company to sign a deal with.

In the end, he elected to go with Curry Brand from Under Armour, which is, of course, led by Stephen Curry of the Golden State Warriors.

A video shared by DeMarvlous Fox & Ox features Fox explaining why he went with Curry Brand over so much competition.

It all came down to comfort and functionality.

When speaking about trying Curry Brand shoes, Fox said, “My foot was hurting at the time so I started wearing those and it went away and I played in them rest of season, all the way through the playoffs. I told him I loved the shoe, it had nothing to do with nothing else.”

They might be on-court rivals but Fox and Curry make amazing business partners.

They are similar players in many ways, both known for their speed, size, and clutch plays.

Plus, they lead two West Coast teams.

For a number of reasons, Fox and Curry working together makes a lot of sense and it’ll attract a ton of business.

Millions of NBA fans want to move like these two players and the shoes could help with that.

Fox has become one of the greatest young players in the league and averaged 26.6 points, 4.6 rebounds, 5.6 assists, and a league-high 2 steals per game last season.

His first shoe line will be released soon and there is no doubt they’ll fly off the shelves.

Regardless of why he signed with Curry Brand, it was clearly the right choice for Fox.