Sources: An update on Tottenham’s potential naming rights deal worth more than £200 million.

According to Football Insider, AIA are not in the running to name the Tottenham Hotspur Stadium.

The Hong Kong-based insurance company, which has been Spurs’ primary sponsor since 2013, has recently strengthened ties with the club.

Following ambassadorial deals both Harry Kane and Son Heung-min, some analysts believe AIA may be among those looking to sign a branding agreement for the 62,850-seater arena.

Spurs chairman and co-owner Daniel Levy has previously refused to rule out a naming rights deal with the company.

However, a sponsorship broker with knowledge of the situation has told this site that, while the firm’s relationship with the North Londoners remains strong, they do not wish to commit to a branding deal.

AIA is committed to Spurs until the end of the 2026-27 season, but a naming rights agreement would almost certainly last at least a decade.

Spurs have courted a number of blue-chip companies in pursuit of a deal worth up to £20 million per season, though their pay will be heavily reliant on performance-related bonuses.

Amazon, as revealed by Football Insider in October last year, is one of the interested parties.

Spurs had hoped to announce a naming rights agreement by Christmas last year, but the evolving situation surrounding the UK’s bid to host the 2028 European Championship put that plan on hold.

Although Uefa’s policy is to use unbranded stadiums as host stadiums for its competitions, they have deviated from this approach in previous tournaments.

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